One of the HBO high ups has a novel approach for removing Digital Rights Management from media. Which is to say renaming it He hopes that the alternative “Digital Consumer Enablement” moniker might banish those nasty negative connotations. I’m with UserFriendly on this one — no longer shall we use the negative label of piracy but rather the more convivial “Consumer Choice Enhancement”. The only difference is that our new name is actually true, so maybe we’re missing the point. Perhaps Wish Granting Pony would be more in line with their novel nomenclature.
CNET’s Crave has an insightful article on how Apple’s Mac and PC ads have gradually become derailed from their original amusing roots. I know I’ve been talking about this forever but the latest ads really are getting worse as they now make the ridiculous claim that PC’s are dull and suitable only for work, while Macs are great all-rounders. The truth is, of course, that PC’s have always been the all-rounders while Macs were focused on designers. The fact that of the two the PC is the only legitimate gaming platform isn’t even worth mentioning. These adverts have gone from astute satire to smug lies. Apple are doing well, so why do Mac users still crave approval and justification for their purchase?