I mentioned the idea a while back but never mentioned that the chosen Neil Gaiman book, American Gods, is now available for free though publisher Harper Collins. For those unfamiliar with Neil’s work it’s a fantastic piece of fiction that follows Shadow’s journey across America meeting the old gods brought over to the this melting pot country and then forgotten. It’s slightly heavy but the fact it reached the top of the New York Times’ best seller list is testament to its popularity. If you haven’t read it I thoroughly recommend it.
Nearly as free at the negligable price of £1 is Neil’s new children’s book Odd and the Frost Giants. The story was written for World Book Day where children can trade £1 book vouchers for various titles written by authors who wish to promote reading without making a profit. Of course there is nothing to prevent the rest of us from enjoying this generosity and his children’s fiction tends to be a light, fun read. I’m sure there are several children you can “buy it for”…
On the theme of free media is Trent Reznor’s release model for the music he’s produced collaborating with a wide range of artists in the latest Nine Inch Nails album. Titled Ghosts I-IV, it is available in no fewer than 5 different packages through his website. Following in the steps of Radiohead there is a completely free offering allowing anyone to download 9 tracks. For the ridiculously low price of $5 one can purchase the full 36-track collection to download. Equally cheap is the $10 2CD release (providing the digipack is as stylish as one expects from NIN) and it also offers immediate access to digital downloads. More expensive is the $75 package with a fabric slipcase and a DVD and blu-ray disc as well as the standard CD album and an art book. Finally the insane signed $300 ultimate package has already sold out (a testament to the fanaticism of the hardcore Nine Inch Nails crowd). Trent has already shown his willingness to embrace new forms of media in releasing and promoting his music but this presents an ideal model for music releases, fully empowering the consumer to choose how they wish to enjoy the product. Naturally it is bigger artists with an established fanbase who can afford to take risks like this, but if he can show it turns a real profit, hopefully we can expect to see more offerings in this style as the music industry struggles to find a new working model.