“I’m not a psychopath or anything, I just want to be her friend.”Ingrid Thorburn
Aubrey Plaza and Elizabeth Olsen’s off-screen relationship is adorable, but veers into unsettling territory in Matt Spicer’s directorial debut, a dark satire on the artificial world of Instagram influencers and the damaging effects of misused social media. Plaza, somewhat incredibly, manages to draw audience sympathy for an unstable young woman who forms dangerously unhealthy obsessions with individuals. Several images early on strike a chord, like Ingrid continuing to scroll through Instagram whilst weeping and her mundane morning routine of repetitive like-swipe-liking. Spicer understands his subject and recognises the intimacy within the artifice of Instagram. However, Ingrid Goes West loses its way in the latter half and has little to say before reaching a nebulous conclusion that conflates the film’s call for authenticity with viral popularity.